Outdoor Analytics & Targeting

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Outdoor Analytics & Targeting (OAT) is an AI solution for Digital Signage. With the use of an external camera it analyzes passersby and infers whether they pay attention to the screen. Moreover, it recognizes their characteristics such as age and gender.

1. Case study

Information on people, analyzed in real time, can be used to display targeted ads and to study the effectiveness of the advertising message.

2. Result

OAT technology:
  • monitors the effectiveness of ads in reaching their targeted audience,
  • allows an optimal use of the advertising budget,
  • revolutionizes communication with the client.
OAT technology is fully customizable and can be extended to any visually identifiable characteristics. If you are interested in our technology, please reach out to us via contact@veturai.com.